Drive player retention and engagement through targeted CRM campaigns and lifecycle marketing
About the role
Optimize player lifecycle through data-driven CRM strategies. You'll create email campaigns, push notifications, and personalized messaging to increase retention and player lifetime value.
Responsibilities
- Develop CRM strategies and campaigns
- Create email and push notification campaigns
- Segment players based on behavior and value
- Design lifecycle marketing journeys
- Analyze campaign performance and optimize
- Manage marketing automation platforms
- Conduct A/B testing on messaging
- Collaborate with product team on features
Requirements
- 3+ years of CRM or retention marketing experience
- Experience with marketing automation platforms
- Strong analytical skills and data-driven approach
- Understanding of player lifecycle and segmentation
- Proficiency in email marketing and push notifications
- A/B testing and optimization experience
- Knowledge of personalization strategies
- iGaming CRM experience preferred
Benefits
- Salary €32,000 - €42,000
- Hybrid work
- Health insurance
- Marketing tools access
- Performance bonuses
- Professional development